Thursday, 2 June 2016

Looking at the Brief

Looking over this brief, and the previous winners and themes of the competition I think a big thing about this brief is colour and a sense of either high crafted or hand made aesthetic to it. The work being able to tell a story whether abstract or linear is important to them, and also makes it accessible to the public who will be seeing the work all over town. It's important to use the underground transport logo if you're not going to use vehicles although vehicles are still important to the brief.

Because this is the first brief set without the main focus being on London I'm a bit unsure of how to approach it. Usually people have used either landmarks or used very london specific visual markers to link it to london and london transport. However I want to focus on the North and northern cities which tends to go against the imagery produced by previous winners. However since they want to also look at non-london based cities in the briefs details I aim to capitalise on this.

illustration isn't solely focused on London transport but how the transport is an integral part of london life even in the smallest ways. There is a strong sense of texture and craft in this work, using more muted colours to allow for a denser sense of texture allows the piece to not be too overwhelmed by the contrast of different patterns and textures. 

The london eye in the corner is the hint of landmark needed to place it in london.

Maybe if I focus on Leeds or Wakefield  city I should Look at symbols and buildings related with Leeds or Wakefield.

I should probably make a list of monuments and visual symbols for both. 





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